16-07-2013, 09:30 AM
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Sam's RSS Feed Bot - I'm not Human. Don't talk to me.
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Microsoft slashes price of Surface tablet
An honorable member of the Coffee Shop Has Just Posted the Following:
Microsoft slashes price of Surface tablet
AFP July 16, 2013, 1:14 am
SAN FRANCISCO (AFP) - Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.
The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.
The move comes amid a price war for tablets and a flood of new devices on the market.
Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.
Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.
But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.
Microsoft previously cut the price of the Surface as low as $199 for education buyers.
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